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There are some things that mom and dad just can't help with. Their voice which they have been listening to since the womb can get tuned out every now and then.

To help parents, we offer mentors to help teach, encourage and empower kids.

There is a scene in Spiderman 2 that inspired me to never underestimate the impact we can make in another person’s life. The scene comes just after Peter Parker gives up his superhero alter ego as Spiderman to pursue a normal life away from fighting crime. Of course, there is a girl involved and Peter wants to get to know her without Spiderman getting in the way.

Peter's move was understandable; Mary Jane is the type of girl for whom a guy would gladly give up the red and blue pajamas.

While walking home, Peter is approached by a downtrodden neighbourhood kid. The young boy is dragging his feet around because he has just learned that Spiderman is out of the life-saving/crime-solving business. The kid has lost his hero. Aunt May explains to Peter just how devastating this can be.

Everybody needs a hero, courageous sacrificing people, setting examples for all of us. Everybody loves a hero, people line up for them, cheer for them, scream their names, and years later tell how they stood in the rain for hours just to get a glimpse of the one who told them to hold on a second longer. I believe there’s a hero in all of us, that keeps us honest, gives us strength, makes us noble. And finally gets us to die with pride. Even though sometimes we have to be steady and give up the thing we want most, even our dreams.

It is our hope that the connections we make will be so strong that our kids would be willing to wait in the rain for us. (Of course, we would encourage them to bring a jacket!)

We make this kind of investment in each child and it is our hope that it pays off not just in life-long loyalty but in a generation of children who are strong, gifted and are leaders.